Guest article By Kathleen Gage
Do you ever wonder why some authors seamlessly grow their businesses while most struggle at every turn?
The fact is, those who continue to grow their businesses, client bases, and revenue streams do not settle for “business as usual.” Rather, they think in terms of how they can continue to serve their markets at the highest level.
To do this they must first, write a really good book. Next, they need to determine the main problem their market is having and focus on providing solutions to these problems in the most efficient way possible.
Here’s a startling fact; most authors never make more than a few dollars from their books let alone from other revenue streams. It really doesn’t have to be this way, but in order for things to change you, as an author, must change your view of what it means to be an author.
No matter what genre you write in, what industry you are in, your clients (and prospective clients) are looking for solutions to their most pressing problems. Your job is to not only find the best solutions possible, but to establish yourself as the expert they turn to, regardless of how many others offer a similar solution.
To do this you must stay on the leading edge, and focus on how to stay top-of-mind with your market.
Let’s start with delivery of solutions. Today, more than ever, you are in a great position to be the go-to expert for your clients. However, you do need to consider the following three areas:
1. Identify the most urgent problems your market has.
2. Evaluate the most effective solution.
3. Package the solution in a timely and cost efficient manner.
One of the best ways to do this is with spin off products and services from your books.
Information products are at the top of the list. If you are not yet in the game of product development, you need to be… and fast!If you’re not sure where to start, the following list will give you some great ideas:
• Webinars• CDs
• White papers
Before delving into a major product development project, think in terms of what is the simplest product to take to market quickly while fully serving your client base.
A great place to begin is by asking yourself the following:
• What is my market’s greatest challenge?
• What keeps my clients awake at night?
• What information do I have that would fully benefit my clients?
• How much time do I have to provide the solution?
Although these are great questions, you may still be uncertain about where to begin. I would love to share with you exactly where you can begin, regardless of who your market is, what your level of expertise is, or how long you have been in business.
A note from Alissa Lukara: Join me as I host Kathleen Gage on April 2nd for “Turn Your Book Into Multiple Streams of Revenue.”
This is a FREE Webinar. Register here www.tinyurl.com/AlissaKathleen
Over the years Kathleen Gage has been published a number of times and developed dozens of information products that have generated hundreds of thousands of dollars, year after year.
Her most recent book, Power Up for Profits! The Smart Woman’s Guide to Online Marketing, became an incredible revenue generator for her. She is going to teach you the fastest and easiest strategies for making money from your books right away. You can model these strategies in record time!
Seating is very limited, so register immediately. www.tinyurl.com/AlissaKathleen