You Know That Book You’ve Been Meaning To Write? How to Get it Done . . .

Book Review of Get it Done by Alissa Lukara followed by Guest Post from Sam Bennett based on the book.getitdone

One of the first suggestions I make to writers I coach on how to get their books (or any other creative project) done is to start by writing 15 minutes  at a time. It’s the process I use myself when I begin writing a new project or need to jumpstart writing after a hiatus. 15 minutes 3 times the first week. I build from there, and soon I am back to writing more.

Now Sam Bennett, an expert in branding and career strategies for creative people, has written a book that encourages the same thing. In Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day, Sam says you can complete a whole creative project in those increments, as long as you persist and do it every day. This method alone may calm nerves frayed from procrastination. However, it does not begin to prepare you for the depth of wisdom and insight into the creative process and artists of all kinds that Get it Done offers.

I love this book’s perceptions, exercises and practical tools so much that I am using it myself to guide me through a process of reevaluating and furthering various creative projects. It showed up for me as the “right book at the right time.”

Sam seems to write directly to me in Get it Done, offering gentle encouragement, acceptance and deep awareness into creativity. She gets how overloaded most people are who are trying to balance creative projects, jobs, family and social lives. Her understanding of our challenges infuses each suggestion and example.

Get It Done also reminds you of what makes creative expression fun, meaningful — and most of all, do-able. Because remember that other fabulous piece.  Every exercise and suggestion can be accomplished in 15 minutes. Not that you can’t write more in a day, but this book says “Stop beating yourself up if you don’t.” Sam is all about “could” rather than “must.”

Since reading this book, I remember to celebrate each day that I write 15 minutes on my novel or any other creative project. I celebrate that I showed up and wrote, whether it is 15 minutes or 4 hours. I see that it is progress.

This book delights the creative writer and creative business professional in me. I know I will refer to again and again.

With that, I am grateful to introduce a guest post by Sam. Look forward to another by her in the near future. Happy creating.

Alissa Lukara

You Know That Book You’ve Been Meaning To Write?  How to Get it Done . . .

Guest Post By Sam Bennett, author of Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day

You remember…that one project idea that is SUCH a good idea…and yet…you just can’t seem to get moving on it?

You know you want to do it.

You know you need to do it.

You know you would really love having it done.

So what’s the hold up?

Why aren’t you moving forward on the projects that matter most to you?

In my work with hundreds of creative people, I have found there are a few common thought patterns that keep people stuck, and that often the solution is just a quick mental game away.

Some of these are rather unconventional solutions, but hey – you’re an unconventional person. And let’s face it, if a cookie-cutter solution would work you would have done it by now, right?

Problem: You Know What You Need To Do, You Just Can’t Make Yourself Do It

Intellectually, you have this problem dialed. Heck, you could even give someone else quite detailed advice about how to get going on their weight-loss strategy or their marketing campaign or their big presentation. You just can’t make you do it.

Solution: Zhuzh It Up

This is a great opportunity for you to use access your most creative, wackadoodle self and dream up a plan of attack that’s totally out of left field.

For example:

  • Start in the middle and work backwards.
  • Take it much, much too lightly. Be blithe.
  • Make up a little song about it.
  • Think up three strategies that would get you the opposite result.

Make this project into a word game, a race, an efficiency challenge – anything you can think of that will get you out of the grind of, “I should…I ought to…I know I really should….” and into the mindset of loose, playful, fun productivity.

Problem: You Don’t Really Want To Do It, You Just Want It To Be Done

This shows up around projects like doing your taxes, or completing the scrapbook or following up on the business cards you collected at that last event. You don’t feel any joy at the prospect of the task itself; you only feel joy at the idea of the task being completed.

Solution: Treat Yourself Like a Reluctant Nine-Year Old

First, tell the truth and acknowledge to yourself how much you genuinely do NOT want to do this thing. Really get your feelings out. Stand up and tell the pile of paper in no uncertain terms how you wish they would just file themselves; holler at the pile of craft supplies; make a rude face at the envelope filled with receipts.

This may sound silly, but it’s astonishing how much energy gets freed up when you quit acting like such a responsible grown-up all the time and let your inner nine-year old stomp around for a bit.

Then think of some nice treat that your inner nine-year old might enjoy. A walk in the sunshine? A new book or toy? A special snack? Promise yourself a reward that genuinely delights you and then make sure you deliver once you meet your goal. Inner-nine year olds are known to hold a grudge if you neglect your promises.

Problem: Fear of Failure

Also known as perfectionism. Shows up in phrases like, “I just need to get all my ducks in a row,” and “If I can’t do it well I don’t want to do it at all.” Entirely understandable. And almost impossible to get out of.

Solution: Put It In Beta

When software developers are ready to have their product tested, they release it in “beta,” which means they only show it to people who understand that there are going to be some bugs. In fact, they show it to those people with the express intent of having them find the errors, bugs and mistakes. So…be selective about with whom you share your project, and reassure yourself that you can quit any time.

Tell yourself that you’re just experimenting. You’re just testing out how it might feel to write every day or commit to that yoga teacher training. No biggie.

Problem: Fear of Success

Sometimes you don’t start something because you’re afraid it might work. What if you actually sell that screenplay? What if your little drawings become really popular? What if you make a lot of money and your friends get jealous and then your accountant embezzles from you and you end up back at that waitressing job you had in college? Honey, this is you NOT using your imaginative powers for good.

Solution: Reality Check

Rather than waste your brilliant story-making-up abilities on reckless fantasies in which everything spins out of your control, why not see if there’s even a possibility that anyone else would want it? Try putting a post on the social media site of your choice, or floating the idea past an encouraging friend. (Again – be careful with whom you share your baby idea; protect it from critics, vultures and energy vampires.) I know one person who posted a photo on Facebook of a wood-block print she had made over the weekend and within 3 hours she had 5 orders. And she hadn’t even thought about selling them before that. I once put a little poem I’d written in an email and received such an avalanche of response it was easy for me to get motivated to turn it into a Kindle book (it’s called “An Artist Talks To God,” if you want to check it out.)

Problem: You Feel Overwhelmed Every Time You Think About It

Procrastination often means that your project is too big. Items on your list like, “clean out the garage,” or “plan anniversary party” or “create marketing budget for next quarter” are actually multi-stage projects that need to be “chunked out” in order to be conquered.

Solution: 15 Minutes a Day

My favorite strategy of all time is to recommend that you spend 15 minutes a day – preferably first thing – on the big project that matters most to you. As I discuss in my new book, “Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day,” it’s astonishing how much work you can get done in that amount of time, and even more amazing the progress you can make when you meet that commitment every day for a week, a month, six months or more. Try it. It’s stupid-great how well it works.

Your procrastination is a form of self-deprivation; it’s keeping you from the life you really want. So use every trick and tool you can find to move past the mental blocks that are keeping you stuck and reward yourself mightily when you finally cross over into the sunshine of creative productivity.

From the book Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day by Sam Bennett. Copyright © 2014 by Samantha Bennett. Reprinted with permission from New World Library.

Sam Bennett worked at the renowned Second City Theatre in Chicago alongside comics Steve Carell and Stephen Colbert. In addition to her multifaceted writing and performance work, she specializes in personal branding and career strategies. She lives in Los Angeles, CA. Her website is






Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day

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3 Responses to You Know That Book You’ve Been Meaning To Write? How to Get it Done . . .

  1. Lori says:

    Great ideas. I fall into several categories and fear of failure is my deepest. But there is hope, with this guidebook, to tame those overwhelming voices that keep me away from creativity. Thank you Alissa for such an in depth review. A must-have book for my shelf.

  2. Thanks for your comments. Fear of failure is one of the big ones for sure and I know you are becoming an adept at taming those voices. Glad you liked the review and I’m sure you’ll love the book. I’m having a great time using it myself.

    • Barbara Barber says:

      Love to buy your book how do I do that?.
      Barbara Barber

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